our commitment

FAIR Trade

We pride ourselves in the personal, transparent relationships we have with our artisans. Our core values reflect that the respect and integrity of the maker and the craft come first. By allowing our artisans to set their own prices, negotiate their own time, and define their capacity of work— we are ensuring that skilled craftsmen and women will be empowered to build up their businesses, support their families, and improve their overall standard of living.

traditional Craftsmanship

Each product form Morocco celebrates hundreds of years of craftsmanship passed down from generation to generation, each being unique by location, accessible materials, and tribal characteristics. Traditional products connect us to our past and honor cultural identities by telling a story. With the decline of handmade crafts and the increase of mass production, traditional techniques are celebrated as environmentally friendly, and are nurturing cultural traditions to keep them alive for continuing generations.

the next generation

We provide our artisans with insight to business development in order to monetize their skills and grow as a business and a community. We provide advisement in financial literacy, Western business practices, and insight to modern trends, which helps to bring indigenous design to a broader market while still upholding traditional techniques and honoring honor cultural identities.